Trying to figure out social media packages for your business in 2025 is a special kind of headache. It feels like everyone is selling the same thing but also something completely different.

One agency offers you the moon for a few hundred bucks. Another one wants thousands for what looks like just posting a few times a week. It’s confusing.

You’re just trying to get your business seen online. You don’t have time to become an expert in social media management pricing models.

This whole thing has gotten way too complicated. So let’s just break it down. What are these packages, what should be in them, and what’s a fair price to pay next year.

What Even ARE Social Media Packages in 2025?

At their core, these packages are just bundles of services. An agency or a freelancer agrees to handle parts of your social media for a monthly fee. Simple.

It is the contents of that bundle that cause all the confusion. A package isn’t just about posting. Or at least, it shouldn’t be.

They are, when you get down to it, basically a plan to manage your online personality. This includes creating stuff to post, and then posting it.

It also means talking to people in the comments. And it should definitely include some kind of report that tells you if any of it is actually working.

The goal isn’t just to be “on” social media. The real point is to use it to help your business. That’s what a good package is supposed to do.

The Different Flavors of Social Media Packages You’ll See

Packages normally come in a few different sizes. Think of them like small, medium, and large. Your business needs will decide which one fits best.

Not every business needs the super expensive, all-inclusive option. And the cheapest one is often, but not always, a complete waste of money.

It comes down to your goals. Are you just starting out or are you trying to become a big name in your field. Let’s look at the common types.

The “Just the Basics” Starter Pack

This is the entry-level deal. It’s for businesses that need a presence but don’t have a huge budget. It keeps the lights on, socially speaking.

Posting on 1-2 social media platforms
Maybe 3-5 posts per week
Content is usually provided by you or is very simple
Basic monitoring of comments (no deep conversations)
A simple monthly report on followers and likes

This kind of package is considered to be a starting point. It shows potential customers that you are active and real.

The “Growing My Business” Mid-Tier Deal

This is where most small to medium-sized businesses land. It’s more active and aimed at actual growth, not just existing.

Management of 2-3 platforms
8-15 posts per month, often with custom graphics
A content calendar planned in advance
Active community management, so replying to comments and messages
Basic paid ad management (you still pay for the ads)
More detailed monthly performance reports

This is about building an audience. It’s a bigger investment, but the returns can be much better.

The “All-In” Custom Setup

This is the top-shelf option. It’s for businesses that see social media as a primary way to get customers and build their brand.

Management of all relevant platforms (3+)
Daily or near-daily posting
High-quality content creation, including video
A deep strategy for content and growth
Full management of a serious advertising budget
In-depth reporting and regular strategy meetings
Sometimes includes influencer outreach

This is less of a package and more of a partnership. It’s built specifically for your business goals.

So, How Much Do These Things Cost? The Money Talk.

Alright, the part everyone wants to know. The pricing is all over the place, but we can talk about general ranges for 2025.

Remember, these are just estimates. Prices change based on location, the agency’s reputation, and how much work you need done.

The starter packs, you’ll generally find them somewhere between $300 and $750 per month. Be very careful with anything cheaper than that.

For the mid-tier packages, the price range typically jumps. You’re looking at something between $800 and $2,500 per month.

The custom, all-in setups are where things get really varied. These can start at $2,500 and go way, way up from there, into the many thousands.

And the number of platforms you want them to handle, that’s a big one for cost. Adding another network isn’t a small task for the agency. The type of content, like if you need a lot of video, will also push the price up.

Picking the Right Social Media Package Without Losing Your Mind

Choosing a package feels like a huge commitment. Because it is. Here’s a way to think about it so you don’t make a bad choice.

First, forget the packages and think about your goals. What do you need social media to DO for you? Get you phone calls? Sell products from your website?

If you need sales leads then a package focused only on brand awareness is a waste of money. Be super clear about your business goal first.

Second, ask for examples of their work. Don’t just look at their own social media, which is always perfect. Ask to see results they’ve gotten for a business like yours.

A cheap package that gets you zero results is more expensive than a pricier one that actually brings in customers. Don’t just look at the price. A really bad idea.

Also, ask them how they communicate. Will you get a report? Can you talk to a real person? You don’t want to be sending emails into a black hole for a month.

Finally, you should probably avoid long-term contracts at first. A 3-month trial period is a good way for both of you to see if it’s a good fit. If they demand a one-year contract from day one, be careful.

It’s a two-way street. They need to be a good fit for you, and you need to be a good client for them.

Frequently Asked Questions About Social Media Packages

1. What should be in a basic social media package?

A basic package should have scheduled posts on one or two platforms, some light comment monitoring, and a simple monthly report showing follower growth and post engagement.

2. How much should a small business pay for social media management in 2025?

A small business can expect to pay anywhere from $500 to $2,000 a month. The price depends on the number of services, like content creation, ad management, and reporting.

3. Are long-term social media contracts a good idea?

Normally, it’s better to start with a shorter-term agreement, like 3 to 6 months. This lets you see if the agency is a good fit before committing to a full year.

4. Can I just do social media myself instead of buying a package?

Yes, you can. But you have to be honest about how much time you have. Managing social media well takes a lot of time and consistency, which is hard when you’re also running a business.

5. What’s the biggest mistake people make when choosing a package?

The biggest mistake is buying the cheapest option without checking what’s actually included. Many super-cheap packages use bots or provide very low-quality content that can hurt your brand.

Key Takeaways

Social media packages are just bundles of services. The details in the bundle are what matter.
Packages come in different sizes, from basic “starter” options to full-service custom plans.
Prices in 2025 can range from a few hundred to many thousands of dollars per month.
Before you choose, be very clear about your own business goals.
Always ask for work examples and avoid getting locked into a long contract right away.
The cheapest option is rarely the best choice. Look for good work, not just a low price.