So, 2025, and you’re maybe wondering about this thing, “was ist email marketing,” right? It’s kind of like, you know, sending messages to people’s inboxes but with a plan. Not just random stuff, but actually thinking about it, what you’re sending, to whom, and why you are even bothering. It’s a method that has been around a good long while, considered to be one of the older digital ways to talk to customers or potential customers, and it keeps showing up on everybody’s radar, somehow. It seems to stick around too.

Some folks might think it’s a bit old-fashioned or, you know, not as cool as some of the newer things online. But that’s where they might be a little off the mark, or perhaps not seeing the whole picture as it often is. This whole idea of using email to talk to groups of people? It’s still a really, really powerful way to do things, even now. More than you might expect, truly.

It is definitely something that a lot of businesses, both big ones and the smaller shops, they try to get a handle on. Because when you do it right, when you actually manage to send good emails, it often means good things for what you’re doing, for your business, generally. This whole topic of “was ist email marketing” is often brought up for a pretty solid reason because it connects directly with people.

Just imagine, you’ve got this way to talk straight to someone who said, “yeah, okay, send me stuff.” That’s a pretty powerful permission, if you stop to think about it for a minute or two. You’re not just screaming into the void, hoping someone hears you. No, you’re usually, you know, talking to a specific person who actually opened up your message.

It involves a whole lot of different steps and a bit of a process to get it going, truth be told. From getting those email addresses in the first place, which is a bit of a trick, to actually making emails that people might want to read. There’s a lot involved, more than just writing a quick note and pressing send. So let’s talk about what this “was ist email marketing” really looks like in our current year, 2025.

What Actually Is Email Marketing When You Think About It?

So, what exactly is “was ist email marketing” for real? Well, it’s essentially using electronic mail, emails, to tell your audience about your stuff or your business. Or to keep them in the loop, that kind of thing, you know. It’s normally used for building relationships with customers, making sales, or just spreading the word. It’s a pretty direct line.

It’s not just sending out random promotional emails, that’s important to understand. It’s more of a planned strategy to communicate with people who have, generally speaking, given you permission to reach out. They usually sign up for your newsletter or mailing list, which is how it starts. That permission part is kind of a big deal, often.

Think of it like having a special way to talk to people who are interested in what you do. It could be about new stuff you have, special deals, or even just sharing interesting stories. It’s a way to keep your business in their mind, so they don’t just forget about you entirely. This helps, probably.

People sometimes mix it up with just spamming people, but that’s not what we’re talking about here, not really. Good email marketing is about sending messages that people actually want to get, something that might even be useful or fun for them to read. It’s quite different from getting unwanted junk.

It can be a regular thing, like a weekly newsletter, or it can be a one-off thing for a big announcement. The main point is, it’s a way to keep a conversation going, sort of. That’s the core of “was ist email marketing” when you boil it down to the basics. It’s about communication.

Why Are We Still Bothering With Emails in 2025?

You might think, with all the social media apps and instant messaging around, why are people still asking “was ist email marketing” and bothering with email? It’s a fair question, it really is, but there are solid answers. Email still has some pretty strong points, surprisingly enough, which is good.

First off, nearly everyone has an email address these days. It’s like a digital ID, really, that you need for almost everything online. So you know you can almost always reach people directly this way. Other platforms, they come and go or change their rules, but email stays.

And another thing, when someone opens an email from you, they are giving you a bit of their focused attention. Unlike a quick scroll through a social media feed, an email often gets more personal consideration. It’s a more private space, their inbox, you know, typically.

It’s also generally considered a very cost-effective method to reach a lot of people without spending a fortune. Compared to other types of advertising, getting emails out there can be quite cheap, especially if you have a big list of addresses. That is a pretty nice thing.

Also, you usually own your email list. You’re not renting space on someone else’s platform or relying on their ever-changing algorithms to show your stuff. This list is yours, which gives you a lot of control over your communication, it usually does. That’s a pretty big plus too.

So, even in 2025, with all the shiny new communication tools out there, email holds its own. It’s dependable, fairly direct, and allows for a lot of control over your messages. That’s a strong case for “was ist email marketing” remaining quite important indeed for many businesses.

Getting Ready: Building Your Email List and Sending Them Out

Before you can even start thinking about what to put in your emails, you need people to send them to, of course. This part of “was ist email marketing” is about getting those email addresses. And you can’t just take them, you have to earn them, or rather, get permission.

Normally, you’d put a sign-up form on your website or maybe even on your social media pages. People who are interested will then type in their email address themselves. Sometimes you can offer a little something extra, like a free guide, to get them to sign up.

Once you have a list, it’s not just a free-for-all. It is that you generally want to organize your list, put people into different groups. Maybe some people are new customers, others are long-time followers, and still others are just browsing. This helps you send relevant stuff.

Then comes the actual sending. You can’t just send out a thousand emails from your regular Gmail account, no, that won’t really work. You need special tools, what they call email service providers. These services help you manage your lists and send out bulk emails properly.

They also help you make your emails look good, usually, with templates and such. And they track things, like who opened your email and who clicked on what inside. This helps you understand what’s working and what is not, typically, which is pretty useful for your “was ist email marketing” work.

What Sorts of Things Do You Send in These Emails?

Okay, so you’ve got your list, and you’ve got your sending tools. Now, what do you actually put into these emails? This is where the whole “was ist email marketing” question gets interesting. It’s not just one type of message, you know, there’s a lot of variety involved.

Sometimes you’re sending out a regular newsletter, maybe once a week or once a month. This can have updates about your business, new products, articles you’ve written, or even just some friendly chit-chat to keep people engaged with you. It’s about staying present.

Other times, it’s about making a sale. You’ve got a new thing coming out, or a special discount for a limited time. These emails are usually more direct, with a clear call to action, telling people what you want them to do next, like “click here to buy.”

You might also send emails that are triggered by something a person does. For example, if someone buys something, they get a thank-you email. If they leave something in their online shopping cart without buying it, they might get a reminder email. These are automated things.

Then there are what they call onboarding emails for new subscribers. These are a series of messages designed to welcome someone, introduce them to your brand, and teach them a bit about what you do. It helps new people get to know you better. It’s a standard practice too.

The main thing is to make sure whatever you send is something your audience might find interesting or useful. That’s how you keep them opening your emails, and that’s generally how you get your “was ist email marketing” efforts to really work for you in the long run.

Making Your Email Marketing Better Over Time

Nobody gets it perfectly right from the very beginning, that’s just how things normally go. Making your “was ist email marketing” efforts better is an ongoing thing. It involves looking at what you’re doing and then trying to fine-tune it, little by little, slowly but surely.

One big part of this is looking at the numbers. Your email service provider will normally show you how many people opened your email, how many clicked on links, and even how many unsubscribed. These figures give you a pretty clear picture of how things are going.

If not many people are opening your emails, maybe your subject lines need some tweaking. That’s the short sentence people see before they open the email. It has to be something that makes them curious, something that makes them want to click. That is often a tricky part.

If people are opening but not clicking, maybe the content inside the email isn’t quite grabbing them enough. Perhaps the writing could be clearer, or the offer isn’t as appealing as you thought it would be. Or maybe your buttons are too hard to find, sometimes.

Testing different things is also a pretty good idea. You could try sending two slightly different versions of an email to small parts of your list to see which one works better. This is often called A/B testing, and it helps you learn what your audience likes.

Paying attention to what people tell you, or even what they don’t explicitly say but show through their actions, is how you keep improving. It’s a continuous process of learning and adjusting, which helps make your “was ist email marketing” more successful over time, consistently.

Was ist Email Marketing? FAQs

Q1: Was ist Email Marketing eigentlich genau?
A1: Email marketing, or “was ist email marketing,” is when businesses send commercial messages to a group of people using email. It’s generally for building loyalty, trust, or to tell them about your stuff. It’s not just spamming, no, it usually involves permission from the recipients, which is a big distinction.

Q2: Ist Email Marketing in 2025 noch relevant, oder ist es altmodisch?
A2: Yes, it definitely is still relevant in 2025! Even with all the new social media and messaging apps, email remains a really strong and direct way to talk to customers. Many people still use email daily, and it gives you a more personal connection than other platforms normally do.

Q3: Wie fängt man mit Email Marketing an, also was ist der erste Schritt?
A3: The first step for “was ist email marketing” is usually to start building your email list. This means getting people to sign up on your website or through other means, giving you permission to send them messages. Then you’ll need an email service provider to manage your list and send out emails.

Q4: Was für Inhalte kann man im Email Marketing verschicken?
A4: You can send all sorts of things! Newsletters with updates, promotions for products or services, special discounts, announcements, or even automated emails like welcome messages or abandoned cart reminders. The key is to send things your audience will find useful or interesting for your “was ist email marketing” strategy.

Q5: Kann jeder Email Marketing machen, oder braucht man dafür viel Technikwissen?
A5: Anyone can get into email marketing, really. While some technical stuff is there, modern email service providers make it pretty easy to create good-looking emails and manage lists. You don’t need to be a super tech expert to get started with “was ist email marketing” these days, which is pretty good news.